Our mission is to produce the best food possible so dogs can live their best lives.
It all started with a rescue dog called Skinny
Skinny had been hit by a lorry and suffered extensive injuries. In addition, commercial pet foods would frequently make him sick. We tried many different brands, but nothing seemed to help. Determined to find a better solution, we decided to try a home-cooked diet and the results were better than we could have hoped for! Not only did his digestion improve, but so did his energy levels and overall body condition and mood.
A self-described foodie, Natasha Grassley founded Nutrivore with the commitment to create a better, healthier food option for our four-legged family members.
Natasha spent the majority of her career in the events industry and headed up the Asian operations for a global integrated media company where she was responsible for all aspects of setting up the brand new regional office. Subsequently, she took the opportunity to delve into areas of interest and take on select projects, which included working with local start-up businesses to define their commercial strategies.
Natasha is a true third-culture kid who spent most of her life living in various corners of the globe, before settling down in this island-city which she has been calling home for over a decade. Animals have always been a big part of her life, from the menagerie of strange and wonderful pets she grew up with to the foster cases she still takes on.
The idea for Nutrivore happened almost by accident. But after seeing the noticeable benefits of switching to a home-cooked diet, she was driven to create a service for other pet parents. Her mission with Nutrivore? To offer a product that improves the lives of companion animals that give us so much unconditional love, and build a company that has the power to do good.
Following an international career with several MNC's covering Europe, US & Asia spanning publishing & sports marketing to tech to management consultancy, Richard went on to found a property development company in 2010. In 2012, Richard founded Rabbit Carrot Gun with Tricia Goh, a leading hospitality company in Singapore with hotel, restaurant, bar, catering and floristry enterprises.
As a serial entrepreneur, Richard's investments span hospitality, F&B, e-learning, retail, eco manufacturing, P2P lending, collaborative consumption, circular economy production & subscription businesses. Most recently, Richard has launched a floristry business, invested in an eco toothpaste company and co-founded Nutrivore.
Richard is a regular contributor and moderator at INSEAD in Singapore having worked with their faculty of Entrepreneurship since 2004. He was Chairman of Boys Scouts of America, leading one and launching a 2nd troop in Singapore, and has worked on multiple charitable projects with Habitat for Humanity and Pimp My Tuk Tuk. A family man, when asked about his most significant achievement to date: a wonderful wife and 4 young men, 3 of whom are at Universities of Kent, York & Cambridge.
Dr Mike Davies BVetMed CertVR CertSAO FRCVS RCVS Specialist in Veterinary Nutrition (Small Animal) is a leading expert in veterinary clinical nutrition and preventive medicine, having garnered a wealth of experience in academia and research, private practice, and senior industry and consulting roles.
Mike qualified from the Royal Veterinary College (RVC) University of London and has postgraduate RCVS Certificate qualifications in veterinary radiology and small animal orthopedics. He also has a Fellowship by examination in clinical nutrition in cats and dogs and is an RCVS Specialist in Veterinary Clinical Nutrition (Small Animal).
Mike has worked in leading veterinary schools in the UK, in private practice (1st and 2nd opinion referral) and owned his own practice for 11.5 years. He has also worked with several large pet food manufacturers and most major pharmaceutical companies as a consultant.
Mike Davies was a foundation member of the European College of Comparative & Clinical Nutrition and the European Veterinary Nutrition Educators Group. He founded the City & Guilds Certificate in Small Animal Nutrition, the British Veterinary Nursing Association Certificates in Small Animal and Exotic Nutrition, and helped Improve International develop their Veterinary Nursing Nutrition Course.
Mike has published research widely and lectures on numerous topics. His most recent clinical studies have been related to minerals and animal health, including papers on the lack of compliance of pet food companies, and the mineral status of dogs with developmental skeletal disease.
Jules is an entrepreneurial woman, a business mentor with a focus on companies in the natural and sustainable sectors, and three-time judge of the Northland NZ Business Innovation Awards. She has a background in Operations Management, Sales & Marketing and Channel Management in the computer industry. Jules is the founder and former CEO of natural pet care brand WashBar which she sold in 2018.
Jules took her experience in marketing and channel management in the tech sector and in 2010 built WashBar from a simple idea into a category leader in the Pet Industry in New Zealand. As a thought leader in the development of natural pet care as an emerging market segment, she drove development of all aspects of the business including new product development and all formulations.
Since selling WashBar, Jules continues to mentor start-up companies and has launched a social and educational enterprise focused on reducing fabric waste to landfill.
Antony Warren is a talented and seasoned executive with over 25 years of experience in entrepreneurship, sustainability, and engineering. He brings a wealth of expertise with particular strengths in areas such as advanced manufacturing processes, renewable energy, resource management and the circular economy.
Currently, Antony operates a Singapore-based single family-office, where he serves as CEO and is responsible for seeking out companies to invest in within the Asia Pacific region.
Before this, Antony developed and operated one of the first food waste processing facilities in the U.K. As Managing Director of the company, he was responsible for every aspect of compliance, project development, funding, engineering, and operations. From breaking ground in 2012, until the eventual company sale in 2019, Antony and his team scaled the business to be the largest single-site, food waste processing facility in the U.K, with the company winning many awards for Innovation, Low Carbon Technology and Customer Service.
Having previously been their Technical Director, Antony continues to hold a non-executive directorship with his family's animal by-product collection business located in the U.K. The company is one of the largest collectors of animal proteins from farms and butchers.
Antony Warren obtained his Master of Engineering in Electronics from the University of Newcastle upon Tyne. He holds an MBA from Judge Business School of the University of Cambridge.
Pete initially worked in Business Process Re-engineering in the Banking and Logistics sectors, before moving into Sales. He has a solid background in Business Development, with over 25 years’ experience across a range of industries including Print, Internet Development, Technical Consultancy in Construction and Civil Engineering Technologies and he has also worked as a Technical Field Consultant in the Farming Sector. Pete founded a successful Agricultural Contracting business before joining his wife Jules Smith at WashBar in 2012 as Business Development Manager. At WashBar he was primarily responsible for Brand Management, Distributor/Reseller Relationship Management in the NZ market and development and growth of export opportunities in offshore markets. He was a key part of WashBar’s success in leading the NZ market and in exporting to 12 countries.
Pete is passionate about ethical & sustainable business and retains a keen interest in the pet care industry.
Start with Nutrivore today
See for yourself the difference Nutrivore can make to your dog’s life!
We care about all dogs, and are committed to giving back to the community. If you are an organisation that helps needy dogs, a group of community feeders, or another company that shares the same values, then do get in touch. We’d love to discuss how we can help.